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Marketing Grin - Social media consumes 27 percent of internet users' online time

The Connected Kingdom

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(EuropeNewsWire.Net, April 29, 2013 ) London, UK -- People in the U.K., U.S. and Australia spend more than a quarter of their home-computing time on social media according to a new study by Experian Marketing Services. According to the study, 16 minutes of every online hour in the U.S. is spent on social networking and forums, 13 minutes per hour in the U.K. and 14 minutes per hour in Australia.

Overall, people with mobile devices spent 15 percent of their online time on social networks – which means even more social-media time spent in all three countries. For example, Pat Hurst at The Independent said “Britons spend an average of one hour per day – or 62 million hours total – on social media.” Jack Willis from Marketing Grin, a digital marketing agency in London, said “This study helps to prove what our firm has known for a long time: Social media isn't going away. It's important that businesses large and small have a social media strategy in place.”

Other areas that consume significant online time include entertainment, shopping and email, according to the study. Entertainment consumes about nine minutes per home-computing hour, shopping takes five minutes, and email takes three minutes. On mobile devices, the only category that beat social media for users' attention was email. Mobile users spent 23 percent of their online time checking and responding to email.

The Experian Marketing Services' study results mirror another recent study by The State of the News Media 2013. The Pew survey found that about 15 percent of people get their news mostly for social media – and that number reached 25 percent of adults between 18 and 25.

“Social media is the way that people communicate and connect,” said Mr. Willis. “In terms of marketing, the impact is significant. As a firm, we have stayed current with the market's increasing demand for innovative social networking techniques because it's important that our clients match the needs and habits of consumers.”

About Marketing Grin:
Marketing Grin is a digital marketing agency based in London. They specialize in integrated online marketing campaigns that bring clear strategic thing and deliver results. Marketing Grin’s services include web development, search engine optimisation, pay per click management, social media optimization, online reputation management and much more. To learn more, visit or call 020 7953 4015.

Marketing Grin

Jack Willis


Source: EmailWire.Com
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